Untitled ©Leticia Andrade
Bio
Leticia Andrade is an Artist and Portrait Photographer whose work celebrates the essence of beauty and empowerment. Born and raised in Brazil, Leticia moved to the United States in the early 90s and pursued a BA in Art History from Syracuse University. With a decade-long career in fashion, Leticia transitioned to a full-time role as a homemaker and parent for ten years before reopening a new chapter in the creative world.
In 2016, she established a photography studio in the south of Atlanta, offering a distinctive and empowering experience for women. The studio stands out for its commitment to embracing diversity and redefining beauty through collaboration. Leticia is the creator of the “Beauty is a Feeling” campaign, which focuses on photographing and interviewing women ages 40 and older, challenging conventional notions of beauty and celebrating women’s uniqueness.
As a respected figure in the industry, Leticia has been featured in various photography and art magazines and is a published guest on business and self-care podcasts. Leticia is also a Portrait Masters Associate and actively participates in diverse community committees, further supporting and enriching the local culture and artistic landscape.
Statement
In my work as a portrait photographer, I’ve always believed that beauty runs deeper than what we see on the outside. With the “Beauty is a Feeling” campaign, my goal is to redefine what beauty means—it’s not just a physical trait, but a feeling, an experience, and a reflection of inner strength, confidence, and vulnerability.
So far, I’ve photographed forty women, each with a unique story of resilience. Through this project, they were given the space to celebrate their journey of self-love and confidence, embracing every part of themselves.
This campaign challenges traditional beauty standards and shifts the focus to what truly matters—how beauty feels, not just how it looks. It’s about honoring the individuality and uniqueness that each woman carries within, and capturing that essence through my lens.
The “Beauty is a Feeling” campaign unfolds across three key elements: an in-person interview, personalized styling, and in-studio photoshoot experience. We concluded the project with a gallery exhibition and the release of a book. My hope is for each woman to connect more deeply with herself, embrace her body, and share this powerful message to inspire others.
